Case Name: Starshen Helps Changsha Xinhualian Tongguan Kiln International Cultural Tourist Resort Upgrade Informatization
Products: Starshen Multimedia Info Release System, Wall-mounted Network All-in-ones, Outdoor All-in-ones, Floor-standing All-in-ones, Multimedia Playback Controllers, etc.
Project Background
As a national tourist resort, Changsha Tongguan Kiln Cultural Tourist Resort is located at the Tongguan Kiln National Archaeological Site Park in Wangcheng District, Changsha City, Hunan Province. With a total area of about 3,000 mu and a planned total construction area of 820,000 square meters, it is a core functional cluster of the resort, rooted in the profound culture of the Tang Dynasty's colored pottery.
The resort aims to restore historical streets, celebrity guild halls, temples, gardens and courtyards of ancient Changsha, as well as 'Shizhu Lake' – the ceramic trading area of the Tang Dynasty. It integrates various formats including five-star hotels, cultural performance centers, museums, children's playgrounds, academies, 5D cinemas, water sports, jungle sports, ceramic forums and artist creation bases, becoming a multi-functional comprehensive cultural tourist project combining tourism, art, humanity, commerce and catering.
Solution & Application
Solution: Starshen adopted the multimedia info release system to support the resort's informatization upgrade. Covering over 200 application points across the entire resort, the system provides convenient navigation services for tourists in a digital and intelligent way, while improving the work efficiency of scenic staff in cultural publicity. It supplies a full range of products including wall-mounted network all-in-ones, outdoor all-in-ones, floor-standing all-in-ones and multimedia playback controllers, building a digital and informatized platform for the resort.
Application Scenarios
Archaeological Site Park & Museums: Display cultural explanations, exhibition guides and ceramic history via all-in-ones to enrich tourists' cultural experience. Scenic Entrances & Streets: Outdoor and floor-standing all-in-ones provide navigation maps, activity notices and night tour tips. Performance Centers & Cinemas: Release show schedules, ticketing info and immersive experience prompts. Hotels & Commercial Areas: Disseminate catering recommendations, shopping guides and event promotions to enhance service quality.
Solution Value
It realizes real-time and accurate dissemination of multi-dimensional information in the resort, solving the problem of information asymmetry for tourists. The integrated system optimizes the efficiency of cultural publicity and daily operation management, helping the resort better showcase its Tang Dynasty culture and lake and Hunan cultural charm, and further enhancing its brand image as a national tourist resort.
Customer Evaluation
The successful application of Starshen's multimedia info release system has built a high-quality digital and informatized platform for Changsha Xinhualian Tongguan Kiln International Cultural Tourist Resort. It not only provides tourists with more convenient and humanized services, but also strengthens the resort's cultural communication capacity.
The solution effectively upgrades the resort's informatization level and brand image, making positive contributions to its development as a core landmark of Changsha's cultural tourism, and winning high recognition from the resort's management and operation team.
